Calm C.A.R.E. Kit
Calm C.A.R.E. Kit
ClIENT
ClIENT
Campaign Against Living Miserably
Campaign Against Living Miserably
aGeNCy
aGeNCy
Mere Mortals
Mere Mortals
Role
Role
Motion Design, Creative Team, Sound Design
Motion Design, Creative Team, Sound Design
The Challenge
The Challenge
Campaign Against Living Miserably needed to drive awareness of their C.A.R.E. Kit among trusted adults - parents, teachers, and caregivers. The motion graphics had to introduce this vital suicide prevention resource in a way that felt galvanising, hopeful, and empathetic.
Campaign Against Living Miserably needed to drive awareness of their C.A.R.E. Kit among trusted adults - parents, teachers, and caregivers. The motion graphics had to introduce this vital suicide prevention resource in a way that felt galvanising, hopeful, and empathetic.
The Solution
The Solution
Mere Mortals created an animated introduction that clearly communicated what the C.A.R.E. Kit is, who it's for, and why it matters. The animation balanced the serious nature of suicide prevention with an approachable tone that encouraged engagement with this crucial conversation tool.
Mere Mortals created an animated introduction that clearly communicated what the C.A.R.E. Kit is, who it's for, and why it matters. The animation balanced the serious nature of suicide prevention with an approachable tone that encouraged engagement with this crucial conversation tool.
Visual Approach
Visual Approach
Working within CALM's brand guidelines, I animated their existing collage-style assets to create a cohesive visual narrative. The animation brought movement and energy to the messaging while maintaining their distinctive aesthetic.
Working within CALM's brand guidelines, I animated their existing collage-style assets to create a cohesive visual narrative. The animation brought movement and energy to the messaging while maintaining their distinctive aesthetic.
Working within CALM's brand guidelines, I animated their existing collage-style assets to create a cohesive visual narrative. The animation brought movement and energy to the messaging while maintaining their distinctive aesthetic.
Deliverables
Deliverables
Motion graphics piece in multiple formats:
1:1 ratio
4:5 ratio
16:9 ratio
Motion graphics piece in multiple formats:
1:1 ratio
4:5 ratio
16:9 ratio
Motion graphics piece in multiple formats:
1:1 ratio
4:5 ratio
16:9 ratio