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Calm C.A.R.E. Kit
Calm C.A.R.E. Kit
Calm C.A.R.E. Kit
ClIENT
ClIENT
ClIENT
Campaign Against Living Miserably
Campaign Against Living Miserably
Campaign Against Living Miserably
aGeNCy
aGeNCy
aGeNCy
Mere Mortals
Mere Mortals
Mere Mortals
Role
Role
Role
Motion Design, Creative Team, Sound Design
Motion Design, Creative Team, Sound Design
Motion Design, Creative Team, Sound Design
The Challenge
The Challenge
The Challenge
Campaign Against Living Miserably needed to drive awareness of their C.A.R.E. Kit among trusted adults - parents, teachers, and caregivers. The motion graphics had to introduce this vital suicide prevention resource in a way that felt galvanising, hopeful, and empathetic.
Diageo's internal Sustainability Warriors team needed a vibrant visual identity that would cut through traditional corporate communications and make their sustainability messaging engaging, digestible, and attention-grabbing
for employees across Northern Europe.
Diageo's internal Sustainability Warriors team
needed a vibrant visual identity that would cut
through traditional corporate communications
and make their sustainability messaging engaging, digestible, and attention-grabbing for employees across Northern Europe.
Diageo's internal Sustainability Warriors team
needed a vibrant visual identity that would cut
through traditional corporate communications
and make their sustainability messaging engaging, digestible, and attention-grabbing for employees across Northern Europe.
The Solution
The Solution
The Solution
Mere Mortals created an animated introduction that clearly communicated what the C.A.R.E. Kit is, who it's for, and why it matters. The animation balanced the serious nature of suicide prevention with an approachable tone that encouraged engagement with this crucial conversation tool.
Mere Mortals developed a bold, striking visual system that brought energy and personality to corporate sustainability communications. The flexible identity system transformed dry corporate content into dynamic, engaging materials that employees actually wanted to read and interact with.
Mere Mortals developed a bold, striking visual system that brought energy and personality to corporate sustainability communications. The flexible identity system transformed dry corporate content into dynamic, engaging materials that employees actually wanted to read and interact with.
Mere Mortals developed a bold, striking visual system that brought energy and personality to corporate sustainability communications. The flexible identity system transformed dry corporate content into dynamic, engaging materials that employees actually wanted to read and interact with.
Visual Approach
Visual Approach
Visual Approach
Working within CALM's brand guidelines, I animated their existing collage-style assets to create a cohesive visual narrative. The animation brought movement and energy to the messaging while maintaining their distinctive aesthetic, making this important resource feel accessible to diverse audiences.
A 90s-inspired aesthetic, combining minimal clean lines with playful and simple character illustrations and animations and bold neon colours.
Working within CALM's brand guidelines, I animated their existing collage-style assets to create a cohesive visual narrative. The animation brought movement and energy to the messaging while maintaining their distinctive aesthetic, making this important resource feel accessible to diverse audiences.
Working within CALM's brand guidelines, I animated their existing collage-style assets to create a cohesive visual narrative. The animation brought movement and energy to the messaging while maintaining their distinctive aesthetic, making this important resource feel accessible to diverse audiences.
Deliverables
Deliverables
Deliverables
Motion graphics piece in multiple formats:
1:1 ratio
4:5 ratio
16:9 ratio
Animated brand lockup
Bespoke Animated Characters,
Bespoke sustainability icon set
Monthly email template assets
Infographic design system
eFlyer templates for events
Motion graphics piece in multiple formats:
1:1 ratio
4:5 ratio
16:9 ratio
Motion graphics piece in multiple formats:
1:1 ratio
4:5 ratio
16:9 ratio
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