Sustainability WarrioRS
Sustainability WarrioRS
Sustainability WarrioRS
ClIENT
ClIENT
Diageo
Diageo
aGeNCy
aGeNCy
Mere Mortals
Mere Mortals
Role
Role
Designer, Motion Designer, Creative Team
Designer, Motion Designer, Creative Team
The Challenge
The Challenge
Diageo's internal Sustainability Warriors team needed a vibrant visual identity that would cut through traditional corporate communications and make their sustainability messaging engaging, digestible, and attention-grabbing for employees across Northern Europe.
Diageo's internal Sustainability Warriors team
needed a vibrant visual identity that would cut
through traditional corporate communications
and make their sustainability messaging engaging, digestible, and attention-grabbing for employees across Northern Europe.
Diageo's internal Sustainability Warriors team needed a vibrant visual identity that would cut through traditional corporate communications and make their sustainability messaging engaging, digestible, and attention-grabbing
for employees across Northern Europe.
The Solution
The Solution
Mere Mortals developed a bold, striking visual system that brought energy and personality to corporate sustainability communications.
The flexible identity system transformed dry corporate content into dynamic, engaging materials that employees actually wanted to read and interact with.
Mere Mortals developed a bold, striking visual system that brought energy and personality to corporate sustainability communications. The flexible identity system transformed dry corporate content into dynamic, engaging materials that employees actually wanted to read and interact with.
Mere Mortals developed a bold, striking visual system that brought energy and personality to corporate sustainability communications. The flexible identity system transformed dry corporate content into dynamic, engaging materials that employees actually wanted to read and interact with.
Visual Approach
Visual Approach
I developed a 90s-inspired aesthetic, combining minimal clean lines with playful and simple character illustrations and animations and bold neon colours.
I developed a 90s-inspired aesthetic, combining minimal clean lines with playful and simple character illustrations and animations and bold neon colours.
A 90s-inspired aesthetic, combining minimal clean lines with playful and simple character illustrations and animations and bold neon colours.
Deliverables
Deliverables
Animated brand lockup
Bespoke Animated Characters,
Bespoke sustainability icon set
Monthly email template assets
Infographic design system
eFlyer templates for events
Animated brand lockup
Bespoke Animated Characters,
Bespoke sustainability icon set
Monthly email template assets
Infographic design system
eFlyer templates for events
Animated brand lockup
Bespoke Animated Characters,
Bespoke sustainability icon set
Monthly email template assets
Infographic design system
eFlyer templates for events
