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Fight for Ordinary
Fight for Ordinary
Fight for Ordinary
ClIENT
ClIENT
ClIENT
Disabled Children's Partnership
Disabled Children's Partnership
Disabled Children's Partnership
aGeNCy
aGeNCy
aGeNCy
Mere Mortals
Mere Mortals
Mere Mortals
Role
Role
Role
Motion Designer, Creative Team
Motion Designer, Creative Team
Motion Designer, Creative Team
The Challenge
The Challenge
The Challenge
The Disabled Children's Partnership needed a fresh, ambitious campaign identity that would unite 120+ member organizations and generate mass public engagement around SEND reform. The challenge was creating something that felt empowering rather than pitying, while appealing beyond their existing campaigner base to make this an electoral priority for government.
The Disabled Children's Partnership needed a fresh, ambitious campaign identity that would unite 120+ member organizations and generate mass public engagement around SEND reform. The challenge was creating something that felt empowering rather than pitying, while appealing beyond their existing campaigner base to make this an electoral priority for government.
The Disabled Children's Partnership needed a fresh, ambitious campaign identity that would unite 120+ member organizations and generate mass public engagement around SEND reform. The challenge was creating something that felt empowering rather than pitying, while appealing beyond their existing campaigner base to make this an electoral priority for government.
The Solution
The Solution
The Solution
Mere Mortals created "Fight for Ordinary" - a campaign built on the powerful insight that families aren't asking for anything special, just the ordinary things every child deserves from education. The concept reframed the conversation from special needs to universal rights, creating a unifying message that broader society could relate to and support.
Mere Mortals created "Fight for Ordinary" - a campaign built on the powerful insight that families aren't asking for anything special, just the ordinary things every child deserves from education. The concept reframed the conversation from special needs to universal rights, creating a unifying message that broader society could relate to and support.
Mere Mortals created "Fight for Ordinary" - a campaign built on the powerful insight that families aren't asking for anything special, just the ordinary things every child deserves from education. The concept reframed the conversation from special needs to universal rights, creating a unifying message that broader society could relate to and support.
Visual Approach
Visual Approach
Visual Approach
The motion design embraced an activist aesthetic with grungy textures and bold, minimal typography. A striking colour palette mixed vibrant pops of colour with monochrome elements, while dynamic, glitchy animation techniques created an urgent, movement-like energy that demanded attention and action.
The motion design embraced an activist aesthetic with grungy textures and bold, minimal typography. A striking colour palette mixed vibrant pops of colour with monochrome elements, while dynamic, glitchy animation techniques created an urgent, movement-like energy that demanded attention and action.
The motion design embraced an activist aesthetic with grungy textures and bold, minimal typography. A striking colour palette mixed vibrant pops of colour with monochrome elements, while dynamic, glitchy animation techniques created an urgent, movement-like energy that demanded attention and action.
Deliverables
Deliverables
Deliverables
Campaign launch video (4:5 social format)
Campaign launch video (16:9 format)
Series of animated social media assets
Email header GIF
Animated campaign lockup
Campaign launch video (4:5 social format)
Campaign launch video (16:9 format)
Series of animated social media assets
Email header GIF
Animated campaign lockup
Campaign launch video (4:5 social format)
Campaign launch video (16:9 format)
Series of animated social media assets
Email header GIF
Animated campaign lockup
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