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Mere Mortals Rebrand
Mere Mortals Rebrand
Mere Mortals Rebrand
ClIENT
ClIENT
ClIENT
Mere Mortals
Mere Mortals
Mere Mortals
aGeNCy
aGeNCy
aGeNCy
Mere Mortals
Mere Mortals
Mere Mortals
Role
Role
Role
Animation
Animation
Animation
The Challenge
The Challenge
The Challenge
Mere Mortals underwent a complete rebrand in early 2024, partnering with illustrator Anastasia Beltyukova to create a charming suite of character illustrations. The challenge was to bring these static illustrations to life through motion, creating a world of characters that would embody the agency's creative process and human-centered approach to inspiring action.
Mere Mortals underwent a complete rebrand in early 2024, partnering with illustrator Anastasia Beltyukova to create a charming suite of character illustrations. The challenge was to bring these static illustrations to life through motion, creating a world of characters that would embody the agency's creative process and human-centered approach to inspiring action.
Mere Mortals underwent a complete rebrand in early 2024, partnering with illustrator Anastasia Beltyukova to create a charming suite of character illustrations. The challenge was to bring these static illustrations to life through motion, creating a world of characters that would embody the agency's creative process and human-centered approach to inspiring action.
The Solution
The Solution
The Solution
The animated character system brought the "Mere Mortals" world to life, with each character representing different aspects of the creative process - from exploring and researching to crafting and delivering. The animations captured the team's inquisitive nature and creative spirit, reinforcing the agency's belief that the better they do these actions, the better their work becomes.
The animated character system brought the "Mere Mortals" world to life, with each character representing different aspects of the creative process - from exploring and researching to crafting and delivering. The animations captured the team's inquisitive nature and creative spirit, reinforcing the agency's belief that the better they do these actions, the better their work becomes.
The animated character system brought the "Mere Mortals" world to life, with each character representing different aspects of the creative process - from exploring and researching to crafting and delivering. The animations captured the team's inquisitive nature and creative spirit, reinforcing the agency's belief that the better they do these actions, the better their work becomes.
Visual Approach
Visual Approach
Visual Approach
I brought the characters to life in After Effects, combining rigging and path animation with select frame-by-frame elements from Anastasia. Each motion was tailored to the character’s personality—subtle quirks, playful gestures, and dynamic poses—turning static art into a lively, expressive cast.
I brought the characters to life in After Effects, combining rigging and path animation with select frame-by-frame elements from Anastasia. Each motion was tailored to the character’s personality—subtle quirks, playful gestures, and dynamic poses—turning static art into a lively, expressive cast.
I brought the characters to life in After Effects, combining rigging and path animation with select frame-by-frame elements from Anastasia. Each motion was tailored to the character’s personality—subtle quirks, playful gestures, and dynamic poses—turning static art into a lively, expressive cast.
Deliverables
Deliverables
Deliverables
30+ animated characters
Complete character animation system
Brand storytelling through motion
30+ animated characters
Complete character animation system
Brand storytelling through motion
30+ animated characters
Complete character animation system
Brand storytelling through motion
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