For six months, I created illustrated and animated GIF headers for the Mere Mortals newsletter under strict creative constraints: three scenes in one perspective, a limited colour palette, and a fixed opening sequence. These rules forced me to find inventive solutions while keeping the visuals cohesive. Each month’s GIF added a playful new twist, making the newsletter instantly recognisable in clients’ inboxes. The project proved that clear constraints can sharpen creativity rather than limit it.