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The Great British Bone Check
The Great British Bone Check
The Great British Bone Check
ClIENT
ClIENT
ClIENT
Royal Osteoporosis Society
Royal Osteoporosis Society
Royal Osteoporosis Society
aGeNCy
aGeNCy
aGeNCy
Mere Mortals
Mere Mortals
Mere Mortals
Role
Role
Role
Illustration, Character Design, Animation, Creative Team
Illustration, Character Design, Animation, Creative Team
Illustration, Character Design, Animation, Creative Team
The Challenge
The Challenge
The Challenge
The Royal Osteoporosis Society needed to launch The Great British Bone Check campaign to drive engagement with their online bone health risk checker, requiring a visual identity that would make bone health testing feel approachable for diverse audiences aged 40+.
The Royal Osteoporosis Society needed to launch The Great British Bone Check campaign to drive engagement with their online bone health risk checker, requiring a visual identity that would make bone health testing feel approachable for diverse audiences aged 40+.
The Royal Osteoporosis Society needed to launch The Great British Bone Check campaign to drive engagement with their online bone health risk checker, requiring a visual identity that would make bone health testing feel approachable for diverse audiences aged 40+.
The Solution
The Solution
The Solution
Mere Mortals created a comprehensive campaign system that brought ROS's refreshed brand to life, combining empowering character design with clear messaging to encourage proactive bone health testing.
Mere Mortals created a comprehensive campaign system that brought ROS's refreshed brand to life, combining empowering character design with clear messaging to encourage proactive bone health testing.
Mere Mortals created a comprehensive campaign system that brought ROS's refreshed brand to life, combining empowering character design with clear messaging to encourage proactive bone health testing.
Visual Approach
Visual Approach
Visual Approach
Using ROS's brand palette, I created bold, minimal characters that felt empowering rather than clinical. The long-limbed, contemporary illustrations represented diverse characters with diverse bone health experiences, animated through scenes of exercise and medical interactions to communicate positively about bone health and drive test participation.
Using ROS's brand palette, I created bold, minimal characters that felt empowering rather than clinical. The long-limbed, contemporary illustrations represented diverse characters with diverse bone health experiences, animated through scenes of exercise and medical interactions to communicate positively about bone health and drive test participation.
Using ROS's brand palette, I created bold, minimal characters that felt empowering rather than clinical. The long-limbed, contemporary illustrations represented diverse characters with diverse bone health experiences, animated through scenes of exercise and medical interactions to communicate positively about bone health and drive test participation.
Deliverables
Deliverables
Deliverables
Three social launch animations (under 1 minute each)
Animated campaign lockup
Complete character illustration and icon systems
Three social launch animations (under 1 minute each)
Animated campaign lockup
Complete character illustration and icon systems
Three social launch animations (under 1 minute each)
Animated campaign lockup
Complete character illustration and icon systems
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