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Fundraisers against sewage
Fundraisers against sewage
Fundraisers against sewage
ClIENT
ClIENT
ClIENT
Surfers Against Sewage
Surfers Against Sewage
Surfers Against Sewage
aGeNCy
aGeNCy
aGeNCy
Mere Mortals
Mere Mortals
Mere Mortals
Role
Role
Role
Motion design, Icon Design, Sound Design
Motion design, Icon Design, Sound Design
Motion design, Icon Design, Sound Design
The Challenge
The Challenge
The Challenge
Surfers Against Sewage needed to expand their community fundraising capabilities with fresh, inspiring resources that would motivate their supporter base to become active DIY fundraisers and join the fight against sewage and plastic pollution.
Surfers Against Sewage needed to expand their community fundraising capabilities with fresh, inspiring resources that would motivate their supporter base to become active DIY fundraisers
and join the fight against sewage and plastic
pollution.
Surfers Against Sewage needed to expand their community fundraising capabilities with fresh, inspiring resources that would motivate their supporter base to become active DIY fundraisers
and join the fight against sewage and plastic
pollution.
The Solution
The Solution
The Solution
Mere Mortals created "Fundraisers Against Sewage" - a complete fundraising platform that channels supporters' activist spirit into action. The project uses the charity's signature grungy aesthetic with a lighter, more accessible tone, creating a visual system that feels like a movement and empowers anyone to make a difference.
"Fundraisers Against Sewage" - a complete fundraising platform that channels supporters' activist spirit into action. Using the charity's signature grungy aesthetic with a lighter, more accessible tone, we developed a visual system that feels like a movement and empowers anyone to make a difference.
"Fundraisers Against Sewage" - a complete fundraising platform that channels supporters' activist spirit into action. Using the charity's signature grungy aesthetic with a lighter, more accessible tone, we developed a visual system that feels like a movement and empowers anyone to make a difference.
Visual Approach
Visual Approach
Visual Approach
The motion design embraced SAS's activist roots through layered textures and collage-style cutouts, softened with wave transitions that connected to their ocean conservation mission. This created an energetic yet approachable aesthetic that inspired action while maintaining the charity's authentic grassroots identity.
The motion design embraced SAS's activist roots through layered textures and collage-style cutouts, softened with wave transitions that connected to their ocean conservation mission. This created an energetic yet approachable aesthetic that inspired action while maintaining the charity's authentic grassroots identity.
The motion design embraced SAS's activist roots through layered textures and collage-style cutouts, softened with wave transitions that connected to their ocean conservation mission. This created an energetic yet approachable aesthetic that inspired action while maintaining the charity's authentic grassroots identity.
Deliverables
Deliverables
Deliverables
Campaign launch video 1 minute,
Extended brand video
Animated "Fundraisers Against Sewage" lockup
Animated Surfers Against Sewage logo treatment
Series of website GIFs
Custom icon set for fundraising guide
Campaign launch video 1 minute,
Extended brand video
Animated "Fundraisers Against Sewage" lockup
Animated Surfers Against Sewage logo treatment
Series of website GIFs
Custom icon set for fundraising guide
Campaign launch video 1 minute,
Extended brand video
Animated "Fundraisers Against Sewage" lockup
Animated Surfers Against Sewage logo treatment
Series of website GIFs
Custom icon set for fundraising guide
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